129788454883593750_150N-step wave: Quanzhou dreaming awake are like to be the boss
This is an extra step (China) Limited (hereinafter referred to as "extra step") Chief Ding Shuibo entered the second year of the age of 40, is also regarded him as their own brand--like a child's tenth birthday. T-waves, best gift may not be obtained by his many honors, but in the context of overall economic growth slowed, still able to net profit of 18.77% per cent, among the local first of the five major sports brands. Admittedly, the rise of local sports brands, lucky enough to catch up with the economic development in China's fastest-growing period. But after the climax, trapped inside and outside marketing pattern, can maintain or even exceeds the next decade, is the greatest test of t-wave. Started in grass-roots because of love, cherish, because know,Compassion. In the company, employees are affectionately known as Ding Shuibo "Bogotá". "Easy," "there is no shelf" "full of energy", is the evaluation of staff up to him. T-wave is a typical venture capital generation, 17 years, and he started out, starting from a starting capital of $ 1500, the initial production model is to put up a hut by the River, a day a dozen pairs of slippers, slowSlow development for foreign enterprises to do OEM, to establish their own businesses and brands again, step by step, step cumulative sales now (including taxes) is more than $ 23.8 billion. "Sleep of Quanzhou, dream wants to be the boss. "Is Ding Shuibo's own evaluation, he originated in Fujian local songs of the love spell will win the bright lights. Several employee quipped to the firstBusiness news reporter said: "d always love this song, where can I can sing. "Shoes clothing enterprises have always been King. T-wave agents at an extremely important position. Familiar with General agents, told reporters of the t-wave, t-total agents the importance of remarkable, had sent agents to total around EMBA training
tera gold, Tsinghua University. Of course, Ding Shuibo agentsFeedback is also very generous. Through the celebration of the anniversary of the company, t-wave-Ho throw more than 10 million Yuan to purchase 20 BMW awards to outstanding agents. 2003 "SARS" period is the most difficult time, "several months, no Street, no one to go shopping, business almost to zero, is in such a difficult time, agents were also closely around the USSide. "Strong team of agents and distributors is the small wave pride of place. Have not been recognized in retrospect, Ding Shuibo believes that most success was "clear product positioning". In fact, there has been considered, made from the brand concept started, step has been to Nike as a frame of reference. Even enterprises logo, Nike with a great hook, and stepBut in the opposite direction with a large fork forks. In response, Ding Shuibo without taboo: "Nike is the idol of the sporting goods industry in China, Nike in professional sports, and in fashion campaigns. "The Fujian who was born in the 70 's of the last century, breaking the stereotypes of the sports movement, and created a large" generation y "and" generation "on the new cognition of sports, that is boughtSportswear is not necessarily to exercise, is also a fashion in the purchase. However, the extra step "fashion sport" positioning of the beginning is not recognized. "In 2001 and 2002 when the sneakers on the market mostly in white, black, gray, and even Ardy Wiranata, Nike has just come out of some dark blue shoes
tera power leveling, colors are generally very single. "Small waveWant to try bright colors such as red, yellow, Orange, because there is no existing production lines, and unprecedented, did the people 90% are not recognised. "It is a thankless task. "At that time after the end of the 2000 Sydney Olympic Games, all home-made sporting goods were imitation Nike
tera power leveling, imitation adidas, went to Olympic champion to make brand Ambassador, and special steps are, in turn, to look for entertainmentMusic stars Nicholas Tse endorsement was "not general feeling". Unexpectedly, 2002-step combined with Xie Ting Feng rebellious images of launch "wind and fire shoes", a single-year sales reached 1.2 million, since no one beyond. Step road to the sports brand of fashion opened subsequently, Jolin Tsai, TWINS, will pan, Kyung Han also have becomeStep's mouthpiece. Started in product, deep brand, was Ding Shuibo vision for the next ten years, from commodity-driven model to brand operation mode, is a transition in progress. Pursuer after business there are always ups and downs. After a round of crazy growth experienced, sports brands in the mainland market has entered a period of structural adjustment. International (01368. HK) reported last year, while revenueOn the growth, among the local first of the five major sports brands, but still requires some digestion and $ 670 million in stock. Two major sports giant Li Ning to watch local and ANTA. Although Li Ning faced the dilemma of growth, but still 8.929 billion yuan revenues among the local head of the brand. With rising star Anta brand in Fujian last year net profit increased to $ 1.73 billion, farFar more than $ 966 million. Shoes clothing marketing expert analysis of magang told reporters, for now, local brands, ranked only "third", not to mention the gap with Li Ning and Anta, now Germany benefits similar to the brand's positioning and step, then pressure not to be sneezed at. In addition to the violent pursuit of local rivals, even the international big Nike, adidas is openStarted the "channel down" policy. Fog of two or three line four.
About bachengling sales shops in two to four-lane city, fighting the inevitable. Small water relaxed told reporters, two or three lines is to hang on, but the number of new stores this year than last year greatly reduced, "we focus on refurbishment of 800 stores, the sixth-generation Terminal image store fashion, Will bring 20%~30% to the output value of same-store increase ". Prior to this, He Ruibo has said publicly, Executive Director and Chief Financial Officer, company sales target this year from 15% down to number of units, and shop the net increase from 800 to 1000 last year, down to about 400. The uncertain international economic environment, the impact of raw material prices, as well as digest stock, dWater waves admitted to reporters: "2012 is more difficult than in 2011. "Perhaps, adversity beyond, is the biggest test of small waves right now.
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